Let’s cut through the hype! This issue, Mobility!
By Wayne Dinzey, President,
DPD Software Ltd.
During the past few years the IT industry has experienced tremendous growth, making great strides in improving how we manage our businesses and business teams today. The most frustrating aspect of this wonderful journey has been what I describe as “marketing stagnation of growth” – when marketing is used to convince customers that what they are being offered is the best they can have. This practice restricts your company’s growth has you are led to believe that you are limited, when in fact it is the solution you are being offered is what holds the limits. What has been consistently exasperating for the last 20 years has been the amount of marketing misinformation that floods our bandwidth every day. You should expect more, your software should be able to grow with your company.
Given a market of experienced end-users and “modern” technology, how do you cut through the hype when choosing software to run your business?
In this article we will review what “Mobility” means and should mean to a business.